02 / IMPROVE

Turn the action plan into a better website.

SEO implementation is the work of applying and verifying the changes identified in an audit. EntAI connects technical fixes, useful service content and enquiry measurement so each release has a clear purpose and a testable result.

Agree the work before changing the site

We start with a prioritized backlog and confirm the pages, systems and access involved. Each item has an acceptance check: for example, a missing URL must return a real 404, a service page must have its own canonical URL, and a successful enquiry must be distinguishable from a failed submission.

Implementation is priced to the agreed scope. Hosting changes, paid tools, translations and ongoing content production are discussed separately rather than assumed to be included.

Four areas we can implement

Crawling and indexing foundations

Correct robots and sitemap responses, broken routes, redirects, duplicate URL signals and internal links. Preserve pages that already serve a useful purpose.

Service-page content

Give each distinct service a useful page explaining the customer problem, deliverables, process, access needs, price basis and next step.

Business identity and structured data

Use accurate company details and page-specific markup. The content visible to customers must support the claims in the structured data.

Enquiry measurement

Connect approved analytics, consent controls and successful form events. Test failure paths so an error is not counted as a lead.

A release process your team can follow

  1. Confirm: agree business facts, priorities, access and what the release will change.
  2. Prepare: keep a recoverable source version and record the existing form, routing and integrations.
  3. Build: implement the agreed changes in a reviewable preview or staging environment where available.
  4. Verify: check routes, metadata, content, mobile interactions and the enquiry path.
  5. Release and measure: check the published URLs, submit the sitemap where appropriate and compare later observations against the baseline.

Working with your existing website provider

You do not need to replace your agency or learn to edit code. If the provider controls publishing, we can prepare a specific change list and validation steps. We need to know the platform, who can deploy, where enquiries are stored and how a release can be rolled back.

Changes to tracking or website infrastructure must preserve the working business process. In our EntAI pilot, that means keeping the existing Cloudflare enquiry database and admin workflow.

How will we know the work helped?

Technical checks establish whether a fix works. Search and business outcomes need later observation. We track indexing, search impressions and clicks, relevant landing-page visits and successful enquiries where the data is available. We record the release date and avoid treating every subsequent movement as proof of cause.

AI visibility needs a separate, repeatable sample of actual answers. Our AI-search visibility service explains how we distinguish mentions, citations and referral visits.

Questions before you start

Do you guarantee a ranking increase?

No. We can agree and verify implementation work, but search engines control ranking and indexing. Traffic and enquiries also depend on demand, competition, your offer and the customer journey.

Will you replace the whole website?

Only if the agreed scope requires it. We assess what can be improved within the existing site and preserve working features and integrations.

How soon should we measure results?

Check the release immediately for errors. Review Search Console as new crawl and performance data appears, then compare meaningful periods as sufficient data accumulates. Google says recrawling can take days to weeks and a request does not guarantee inclusion.

What happens after the initial sprint?

You receive the change record, verification results and remaining priorities. Ongoing improvements and monitoring can be scoped after reviewing the initial evidence.